GamearraY has finalized its deal with Orange Israel (Partner Communications). Orange will offer the GamearraY platfrom to its customers, thus enabling them to personalize games and send them to their handsets and to their friends.

Orange Israel is one of Israel's leading operators, and is considered to be the most innovative one.

The GamearraY platform will be white labeled under the Orange brand, and offered as a content service of the operator.

The launch is expected in early 2007.

>> More info on Orange Israel

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