Orange Israel and GamearraY announced the launch of "MyGame", a white-labeled GamearraY platform.

MyGame will be available exclusively to Orange's customersm and enable them to personalize games and send them to their handsets and to their friends.

The whole platform is Orange branded and is available through Orange's OboxLive content portal.

As part of the launch Orange Israel started a massive internet ads campaign in several leading Israeli portals.

Orange Israel also announced a competition for subscribers: The person creating the most downloadable game with the platform, will win a Nintendo Wii console.

>> Try "MyGame" (Hebrew)

>> TheMarker story (Hebrew)

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