The statistics for MyGame, GamearraY's white-labeled platform deployed at Orange Israel, have been released.

The successful internet campaign led by Orange Israel brought over 100,000 unique users during the first 4 weeks of the launch. The users have made over 5,000 user generated games in the portal, and over 30,000 online game plays were recorded.

Paid game downloads and generated data traffic remain undisclosed, but were extremely high in comparison with the Israeli mobile games market.

Jonathan Kogan, Head of Games at Orange Israel said:

At orange IL we are constantly looking for innovative products which appeal to the mass market. With MYGAME which was developed by GamearraY we were able to address new customers, never before involved in gaming.

The simple to use and innovative web platform enabled for the first time to actively engage our customers in creating their own games. The number of games generated exceeded our expectations and we were amazed from our user's involvement also actively recommending games to friends.

As for GamearraY, they showed a great degree of flexibility and innovation in creating the service and functionalities. Currently we are working with GamearraY on new projects that will strengthen our partnership.

>> Try "MyGame" (Hebrew)

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